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Imagine planning a party for 9,000 guests that lasts for 10 days. Sounds daunting right? That’s exactly what happened in ancient Persia, circa 480 BCE, when King Xerxes threw one of history’s first recorded lavish events.


Event planning, you see, is as old as civilization itself. From Roman gladiatorial games to medieval jousting tournaments, humans have always loved a good gathering. But it’s come a long way since then.
In the 1800s, we saw the rise of professional event planners. They organized everything from royal coronations to World’s Fairs. Fast forward to the mid-20th century, and event planning became a recognized industry, with the formation of professional associations and educational programs.
Then came the digital revolution. Suddenly, we had tools to streamline logistics, enhance communication, and create better experiences.


At Simeon Experiential, we’re proud to be part of this rich history, while always looking towards the future. We’ve taken lessons from the past :the importance of hospitality from those ancient Persian feasts, the spectacle of medieval tournaments, the precision of royal events and combined them with cutting-edge technology.


But here’s the thing: while the tools have changed, the essence of event planning remains the same. It’s about bringing people together, creating memorable experiences, and telling compelling stories.
At Simeon Experiential, we honor this timeless art while embracing innovation. We’re not just planning events; we’re crafting the next chapter in event planning history.


So, what story do you want to tell with your next event? Let’s make history together.

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